Spotify launches 'narrated articles' from publications like The Atlantic, Vogue

May 26 (Reuters) - Spotify said ‌on Tuesday it ​is ​rolling out narrated articles from top publications including Rolling Stone, The Atlantic, Vogue, Variety and Vanity Fair for its ‌audiobook users, as the platform diversifies its content.

The Swedish streaming ⁠giant will offer more than 650 long-form magazine articles in the English language to ‌users with access to audiobooks.

• ‌Spotify is bringing in more content on its streaming platform to boost user engagement and better compete with AI music startups such ​as Udio and Suno and larger podcast rivals including YouTube and Netflix.

• Spotify co-CEO Alex Norstrom said recently that the company ⁠has already captured roughly 20% of the audiobooks market in the United States.

• The curated collection ​of narrated articles, produced by Spotify's in-house Audiobooks team, will be under two hours in length, according to the ​company.

• Spotify said premium subscribers can ‌access these articles as part of their monthly audiobooks allowance, while free users have the option to purchase individual ⁠articles for $1.99.

• "By bringing shorter form content into the mix, we’re meeting audiences where they are to help build healthy listening habits, ultimately growing engagement with ⁠books over time," said Colleen Prendergast, licensing lead at Spotify Audiobooks.

• Since launching Audiobooks ​just over two years ago, Spotify has expanded the offering into 22 markets, the company said.

• Last week, Spotify announced a deal with Universal Music Group ‌to let subscribers create AI-generated covers and remixes of tracks by some of the label's artists.

• Spotify also ‌unveiled "Reserved" through a partnership with Live Nation Entertainment, which lets eligible premium ⁠subscribers buy up to two ‌tickets to their favorite ​artists' concerts before they are offered to the general public for sale.

(Reporting by Jaspreet Singh in Bengaluru; Editing by ‌Devika Syamnath)

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