Sinsay-owner LPP relies on AI to track trends, slash costs

By Adrianna Ebert

PRUSZCZ ‌GDANSKI, Poland, ​May ​21 (Reuters) - Polish clothing retailer LPP, the owner of the Reserved and Sinsay brands, ‌is expanding its use of AI to cut ⁠costs and speed up its response to fashion trends, ‌it said in an ‌investor day presentation on Thursday.

The retailer spends about 10% of its IT budget on new ​technology, including AI, using a mix of market solutions and its own software to predict ⁠fashion trends through social media.

Using AI to analyse trends and design ​clothing collections has shortened the process to between six and 12 weeks, down from ​six to 12 months previously, ‌the presentation showed.

LPP also uses the technology to generate 80% of its ⁠marketing visuals, up from 20% in 2025. This shift has slashed the company's content production costs by 60%, ⁠it said.

The company also uses an AI-powered tool to ​analyse foot traffic and mobile data to select new store locations, supporting its goal of opening 1,000 Sinsay shops ‌per year as it seeks to challenge low-cost rivals from China with its ‌fast-growing budget brand.

Currently, 98% of the physical Sinsay ⁠stores are profitable, ‌a result LPP ​said would be impossible without the location analysis technology.

(Writing by Rafal Nowak;Editing by Milla ‌Nissi-Prussak)

---

Serious News for Serious Traders! Try StreetInsider.com Premium Free!

---

You May Also Be Interested In

• Trump says he approved fuel economy standards ending Biden EV mandate
• Hundreds of thousands in Paris cheer Pope Leo in largest event of French tour
• Swiss National Bank's Schlegel watching hot weather impact on food price inflation