Samsung Electronics appoints new TV chief amid mounting challenges

May 3, 2026 8:45 PM EDT

FILE PHOTO: Global CMO at Samsung Electronics Won-Jin Lee attends the Allen and Company Sun Valley Media and Technology Conference at The Sun Valley Resort in Sun Valley, Idaho, U.S., July 10, 2025. REUTERS/Brendan McDermid/File Photo

SEOUL, May ‌4 (Reuters) - ​Samsung ​Electronics replaced its TV head ‌for the first time in ⁠more than two years, ‌as it faces ‌mounting competition from Chinese rivals at home and ​aboard.

Samsung said in a statement on ⁠Monday that it has appointed Lee ​Won-jin, who was previously Head of the ​Global Marketing Office, ‌as the new head of its ⁠Visual Display Business, succeeding Yong Seok-woo, who ⁠will serve as an adviser.

Samsung ​usually carries out its annual management reshuffle around December, and ‌the company did not disclose the ‌reason for the ⁠replacement.

(Reporting by ‌Jack Kim ​and Hyunjoo Jin Editing by Ed ‌Davies)



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