Rumble rebrands to RUM Group after Northern Data buyout

June 17 (Reuters) - Rumble, ‌which ​hosts ​U.S. President Donald Trump's Truth Social platform, said it would begin ‌operating as 'RUM Group' and oversee a ⁠new AI-focused business unit in addition to ‌its existing video platform.

The ‌move, announced on Wednesday and effective from June 18, comes after the company ​closed its acquisition of German AI cloud company Northern Data.

Here are ⁠some details:

• Rumble shares jumped about 8% in extended ​trading.

• The video platform and cloud services provider last year announced it ​would acquire Northern Data ‌in an all-stock deal valued at roughly $767 million.

• It said ⁠Quake AI — a newly formed unit for its data center and cloud business — will ⁠combine assets, including about 22,000 Nvidia H100 and ​H200 graphics processing units across nine data centers.

• The company's video and media platform brand ‌name will continue to be Rumble.

• "We now have over 200 ‌MW of unmonetized energy capacity and ⁠substantial contracted revenue ‌across Rumble," CEO ​Chris Pavlovski said.

(Reporting by Jaspreet Singh in Bengaluru; Editing by Joyjeet ‌Das)

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