Puma CEO: company 'well positioned' to cope with potential tariff increases

November 6, 2024 4:36 AM EST

FILE PHOTO: The logo of German sports goods firm Puma is seen on a shoe after the company's annual news conference in Herzogenaurach February 20, 2014. REUTERS/Michaela Rehle/File Photo

(Reuters) - German sportswear maker Puma is well positioned to react swiftly to tariff increases, CEO Arne Freundt said on Wednesday, when asked about the potential impact of Donald Trump's plans to impose tariffs on some imports to the U.S.

Freundt said the multinational structure of the company's suppliers allow it to "quite easily" shift volumes from one country to another within the same supplier group when it sees duty increases in certain locations.

"We feel that for this volatile environment overall, we are very well positioned to react swiftly if certain tariffs are increasing in certain countries," he said.

(Reporting by Linda Pasquini; Editing by Jan Harvey)



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