Prada-owned Versace appoints Alaia's Pieter Mulier as creative director

MILAN, Feb 5 (Reuters) - ⁠Versace, the ⁠Italian ‍fashion brand which last year was acquired by rival Prada, said it had appointed ‍as its new creative director Pieter Mulier, ​the outgoing designer of Richemont-owned Alaia.

Parisian fashion house Alaia, part ​of the Swiss luxury goods group that also owns jeweller Cartier, announced last month Mulier would leave after its Paris ​Fashion Week show in March.

The Belgian designer joined Alaia in 2021, having previously served as ​global creative director at Calvin Klein and, before that, as design director ‌at Christian Dior.

Prada, which completed the acquisition of Versace in December, is focusing on ​relaunching the brand after a ⁠period of declining sales under its previous owner Capri Holdings, amid a ‌broader slowdown in luxury demand.

Lorenzo Bertelli, the son of Prada owners Miuccia Prada and Patrizio Bertelli and now ‌Versace's executive chairman, said in a statement Mulier was the ‌right person to "unlock Versace's full potential and engage in a fruitful dialogue with the brand's strong legacy".

Mulier will start ‍the job in July.

His appointment follows the exit of Versace's previous creative director, ⁠Dario Vitale, who left the brand at the end of 2025 after only a few months in the role.

(Reporting by Elisa Anzolin; Writing by Claudia Crstoferi; Editing by Valentina Za)

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