Prada first-quarter revenue rises 3%, driven by sales in Americas

April 30, 2026 7:57 AM EDT

Clothes and bags are displayed at a Prada store in New York City, U.S., April 8, 2025. REUTERS/Jeenah Moon

By Elisa Anzolin

MILAN, April ‌30 (Reuters) - Revenue at ​Italian ​luxury group Prada rose 3% at constant exchange rates in the first quarter, excluding the contribution of Versace, with ‌double-digit sales growth in the Americas offsetting weakness in Europe ⁠and the Middle East.

Group revenue totalled 1.4 billion euros ($1.64 billion) in the January-March period, ‌broadly in line with an ‌analysts' consensus compiled by Visible Alpha.

Sales accelerated in March, in particular, and continued to rise this month, excluding the impact of the ​Middle East crisis, CEO Andrea Guerra told analysts.

Versace, which Prada acquired last year and is in the process of integrating and ⁠re-launching, contributed 143 million euros to quarterly revenue.

The Italian group said that Versace, which recently hired ​Pieter Mulier as its new creative director, performed in line with expectations.

Miu Miu, a smaller label that last ​year drove the group's revenue growth, slowed ‌its pace and its sales rose by 2.4% in the quarter.

"The group delivered another quarter of growth in ⁠a disrupted environment and against the most challenging comparison base of the year," Guerra said in a statement, adding that the group aims to deliver ⁠above-market growth.

Retail sales grew 15% at organic level in the Americas, supported by strong ​local demand, and were up 5% in Asia Pacific, driven by China and South Korea.

Europe was down 6% due to weaker spending by travellers but also a modest ‌decline in local demand. However, the managers said they have seen "encouraging signs in terms of travel spending" ‌recently.

Sales in the Middle East region dropped 22% due to the Iran ⁠war. The conflict also impacted ‌other regions, as tourists ​from the Middle East and Asia found it more difficult to travel.

(Reporting by Elisa AnzolinEditing by Keith Weir and ‌Tomasz Janowski)



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