Pinterest raises quarterly revenue forecast, boosted by tvScientific deal

Feb 18 (Reuters) - Pinterest on Wednesday ‌raised its ​forecast ​for first-quarter revenue, to reflect a contribution to its financials from the newly acquired connected-TV (CTV) advertising ‌platform tvScientific, sending its shares up more than 3%.

The ⁠company's revised revenue forecast range, whose mid-point is above analysts' estimates, ‌comes less than a week ‌of its previous one.

It sees current-quarter revenue between $958 million and $978 million, up from an earlier $951 million to $971 million. Analysts ​expect $964.9 million, according to data compiled by LSEG.

Pinterest also cut its adjusted EDITDA forecast to a range of $163 ⁠million to $183 million, from $166 million to $186 million, as it factors in integration‑related expenses ​and upfront investment tied to the tvScientific deal.

The company's revised forecasts come after a difficult week ​for its stock, which fell more ‌than 20% after Pinterest warned that earnings would be pressured by tariffs weighing on major ⁠U.S. retailers, intensifying concerns that advertisers may pull back heading into the quarter.

The company's stock is now down more than 40% this ⁠year, underscoring investor anxiety about softer spending by large advertisers and increased ​competition across the digital ads market.

The acquisition of tvScientific, announced in December 2025, is Pinterest's first major deal since 2022. It integrates ‌tvScientific's outcome-based CTV buying platform into Pinterest's broader performance-advertising suite.

Pinterest said the deal allows it ‌to fold CTV into its Performance+ AI optimization tools, expanding ⁠its ability to automate media ‌buying, use machine-learning ​to optimize campaigns, and provide deterministic attribution across screens.

(Reporting by Kritika Lamba in Bengaluru; Editing by Shailesh ‌Kuber)

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