Outdoor camera, surveillance maker Tactacam explores sale, sources say

By Abigail Summerville

Feb ‌17 (Reuters) - The private ​equity ​owner of Tactacam is exploring a sale that could value the maker of cameras ‌and surveillance technology for hunters and outdoor enthusiasts ⁠at more than $1.5 billion, according to people familiar with the ‌matter.

Bertram Capital, which acquired Tactacam ‌in 2023, is working with investment bank JPMorgan on the sale process, which is at an early ​stage, the sources said.

JPMorgan declined to comment. Bertram and Tactacam did not respond to requests for ⁠comment.

Based in Decorah, Iowa, Tactacam was founded in 2013 by outdoorsmen Ben ​Stern, Jeff Peel and Tara Peel with one point-of-view camera. Now, the company makes Reveal ​cellular trail cameras, outdoor surveillance ‌cameras and AI-powered bird feeders that are sold at retailers like Walmart, Bass Pro ⁠Shops and Amazon.

The company expects to generate over $150 million in earnings before interest, taxes, depreciation and amortization (EBITDA) this year, the ⁠sources said. It has posted three-year revenue growth of 324%, according ​to an August 2025 report.

Other private equity firms have invested in outdoor and hunting gear. In 2024, Platinum Equity acquired outdoor and ‌sporting goods company GSM Outdoors, which also has a surveillance camera brand, for around $1.6 ‌billion.

Bertram has raised over $4 billion in capital commitments and focuses ⁠on investments in the ‌business services, consumer, ​and industrial sectors.

(Reporting by Abigail Summerville in New York; Editing by Echo Wang and Nia ‌Williams)

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