Netflix raises subscription prices across all plans in US

March 26 (Reuters) - Netflix ‌has increased ​prices ​on all its plans in the U.S., as the streaming giant pushes into ‌new programming formats such as video podcasts and ⁠live sporting events.

The company's ad-supported tier will now cost $8.99 ‌a month, compared with $7.99 ‌earlier, while prices for its standard plan rose $2 per month to $19.99, according to its website.

The premium ​plan now costs $26.99 a month, up from $24.99 earlier. Netflix has also increased the price of ⁠adding an extra member to $7.99 for ad-supported plans and to $9.99 for ​ad-free plans.

Netflix, which has more than 325 million subscribers, had scrapped its cheapest ad-free ​plan, called basic, in 2023, ‌leaving users with its more expensive premium and standard plans, as well ⁠as the standard plan with ads.

With the new prices, the company's average revenue per subscriber in the U.S.-Canada ⁠region will rise 6% year-over-year in 2026, according to estimates ​from TD Cowen analysts.

It last raised prices early last year.

Netflix reported revenue of $12.1 billion for the October-December period, modestly ‌exceeding analysts' estimate.

In February, it walked away from bidding for Warner Bros' ‌streaming and studio assets, paving the way for ⁠Paramount Skydance to buy ‌the storied Hollywood ​studio in a $110 billion deal.

(Reporting by Juby Babu in Mexico City; Editing by Shilpi ‌Majumdar)

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