Moschino names Loris Messina and Simone Rizzo as creative directors

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June 21, 2026 5:46 AM EDT

Models present creations from the Moschino Fall/Winter 2025/2026 collection during Fashion Week in Milan, Italy, February 28, 2025. REUTERS/Claudia Greco

June 21 (Reuters) - ‌Italian fashion ​brand ​Moschino has appointed Loris Messina and Simone ‌Rizzo as creative directors effective immediately, ⁠replacing Adrian Appiolaza, parent company ‌Aeffe said on Sunday.

Here ‌are a few more details:

• Messina and Rizzo's debut for ​Moschino will be unveiled during Milan Fashion Week in ⁠September.

• The duo exited Sunnei, a brand ​they founded in 2014, in September last year.

• Adrian Appiolaza, ​who had been ‌hired in 2024 as creative director of the ⁠Italian luxury brand, left the company on Friday, according to ⁠Aeffe.

• "Loris Messina and Simone Rizzo possess the ​qualities required to embrace this challenge: a contemporary creative vision, a deep ‌cultural sensibility and the ability to develop relevant ‌and distinctive creative languages," Aeffe's ⁠executive chairman ‌Massimo Ferretti ​said.

(Reporting by Chandni Shah in Bengaluru, Editing by Louise ‌Heavens)


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