Meta launches new app 'Seller' to provide sales tools for merchants

July 24 (Reuters) - Meta ‌on Friday ​launched ​a new app called "Seller" to offer dedicated selling tools to merchants using the company's Facebook ‌Marketplace platform for buying and selling items.

Increasing shopping ⁠activity on Facebook groups prompted the social media giant to ‌launch Marketplace ten years ‌ago, generating revenue from boosted listings.

Here are some details:

• Meta is looking to strengthen its Marketplace offering ​to better compete with e-commerce platforms like eBay, while enhancing the shopping experience on the platform, ⁠which sees 430 million items listed each month globally.

• The "Seller" app is ​designed to sync with existing Marketplace accounts, carrying over current listings, messages and sales history.

• ​The app features AI-powered tools ‌for creating listings, a unified inbox for buyer communications, inventory management capabilities and performance ⁠insights to help sellers optimize their strategies.

• The company said "Seller" is now available on the App Store for U.S. ⁠users 18 and older, with a web version currently being ​tested for those who download the app.

• Facebook is also launching "Facebook Verified", a free badge that signifies a real person is ‌behind a profile, the company said.

• The verification involves a selfie-based process, as ‌the company looks to address concerns about authenticity and ⁠safety.

• In May, Meta ‌released an app ​called "Forum" for people who use Facebook Groups.

(Reporting by Jaspreet Singh in Bengaluru; Editing by Vijay ‌Kishore)

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