MS Now rolls out membership program featuring live Q&A with reporters

Sept 8 (Reuters) - ‌Versant Media's ​MS ​Now cable network is rolling out a membership program featuring ‌live Q&A sessions, allowing users to ⁠directly chat with its anchors and reporters, ‌as the company ‌leans on direct-to-consumer offerings to boost engagement.

The membership will be available for ​purchase on Apple and Google app stores and the MS Now ⁠website, the company said, adding that it would ​roll it out to more platforms and devices in the future.

Members ​can ask MS Now ‌reporters questions through live chats with hosts including Rachel ⁠Maddow and Morning Joe's Joe Scarborough at noon, as well as send in ⁠questions for newsroom reporters later in the day.

The ​move is the latest in Versant's push for growth as a standalone company after ‌the CNBC owner's spin-off from Comcast. The company has been ‌focused on driving digital platform ⁠growth as its ‌legacy linear TV ​business contracts.

(Reporting by Deborah Sophia in Bengaluru; Editing by Diti ‌Pujara)

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