Kraft Heinz to launch high-protein Mac & Cheese under CEO's revival push
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FILE PHOTO: Kraft's mac & cheese sits on a supermarket shelf in Encinitas, California, U.S., September 2, 2025. REUTERS/Mike Blake/File Photo
March 17 (Reuters) - Kraft Heinz said on Tuesday it plans to launch high-protein Mac & Cheese as part of CEO Steve Cahillane's efforts to revive the packaged food maker after hitting pause on its plans to split.
Last month, Kraft Heinz halted efforts to split the company and said the challenges were "fixable and within our control."
* The new product line, called PowerMac, will be launched inApril and will include 17 grams of protein and 6 grams of fiberper serving. * Cahillane said at the time of announcing the pause thatunderinvestment had starved brands such as Oscar Mayer and KraftMac & Cheese. * The packaged food industry has been trying to cope with achange in dietary preferences toward healthier foods,accelerated by the U.S. administration's "Make America HealthyAgain" campaign as well as fast adoption of GLP-1 weight-lossdrugs. * Available in two flavors, Original and White Cheddar,PowerMac will roll out at major retailers for $2.99 per7.25-ounce box. * The company also plans to launch in April"better-for-you" Lunchables and Capri-Sun drinks withelectrolytes and low sugar. * The launches are a part of Kraft Heinz's $600 million investment into the business announced last month.(Reporting by Koyena Das in Bengaluru; Editing by Sahal Muhammed)
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