Jack Daniel's maker names Whirlpool executive as new CFO

March 16, 2026 10:25 AM EDT

A Jack Daniel's whiskey logo can be seen on a barrel at the company's distillery in Lynchburg, Tennessee, U.S. February 3, 2025. REUTERS/Kevin Wurm

March 16 (Reuters) - Jack ‌Daniel's ​maker ​Brown-Forman on Monday named long-time Whirlpool executive Jim Peters as ‌its new finance chief, effective March ⁠31.

He will succeed Leanne Cunningham, who will ‌retire on May 1, ‌the company said. Cunningham was the CFO for nearly five years, and ​has spent more than three decades at the company.

Brown-Forman's shares have ⁠slumped 68% during Cunningham's tenure, as the company has ​faced challenges with weak alcohol demand in several markets, including the ​U.S., with economic volatility ‌further weighing on the industry.

The whiskey maker posted a quarterly ⁠results beat in early March but said it expects operating environment for fiscal ⁠2026 to be challenging due to macroeconomic ​volatility and consumer uncertainty.

Peters, who spent a decade at Whirlpool, will resign from the company ‌effective March 30, the home appliance maker said in a ‌separate statement. He had stepped down ⁠as CFO of ‌the company ​on December 31.

(Reporting by Koyena Das in Bengaluru; Editing by Leroy ‌Leo)



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