JD.com's Ceconomy deal involves Chinese subsidies, EU regulators warn

May 28, 2026 5:52 AM EDT

The logo of Ceconomy AG, Europe's largest consumer electronics retailer operating the consumer electronic chains Media Markt and Saturn is pictured at the company's headquarters in Duesseldorf, Germany, August 9, 2019. REUTERS/Wolfgang Rattay

By Foo Yun ‌Chee

BRUSSELS, May 28 (Reuters) - ​Chinese ​e-commerce giant JD.com's $2.5 billion bid for German electronics retailer Ceconomy may involve Chinese subsidies, European ‌Union competition regulators warned on Thursday as they ⁠opened a full-scale investigation into the deal.

The acquisition will allow one ‌of China's largest retailers to ‌expand outside its home market via Ceconomy-owned electronic products retailers MediaMarkt and Saturn.

The decision by the European Commission ​marks its first in-depth probe of a Chinese deal under its Foreign Subsidies Regulation, which targets unfair ⁠foreign state aid and could require JD.com to offer concessions to address its ​concerns.

"The preliminary investigation indicates that JD.com may have received foreign subsidies distorting the EU internal ​market. These include preferential financing, tax ‌incentives and grants provided by entities possibly attributable to the PRC," the EU executive ⁠said.

It said these potential subsidies might have helped JD.com offer a higher price for Ceconomy and to support the German company's ⁠activities and growth through JD.com's technological and logistics capabilities that could ​distort the EU market.

JD.com disputed the EU's concerns.

"The proposed acquisition of CECONOMY AG by JD.COM will not be financed by any foreign ‌subsidies granted by China or any other non-EU Member State, but instead is funded ‌by external private bank debt and available cash from ordinary ⁠course business activities," it ‌said in a ​statement.

The Commission set an October 2 deadline for its decision.

(Reporting by Foo Yun CheeEditing by Tomasz ‌Janowski)



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