J.M. Smucker forecasts smaller-than-expected annual sales decline on steady coffee demand

August 26, 2026 8:11 AM EDT

Smucker's Goober Strawberry and Jif peanut butter, brands owned by The J.M. Smucker Company, are seen for sale in a store in Manhattan, New York City, U.S., November 22, 2021. REUTERS/Andrew Kelly

Aug 25 (Reuters) - Folgers ‌coffee maker ​J.M. ​Smucker on Wednesday forecast a smaller-than-expected decline in annual sales, benefitting from steady demand ‌for its ready-to-eat meals and coffee.

Shares of the ⁠company rose about 4% premarket, after J.M. Smucker raised ‌its annual profit forecast on ‌the back of tariff-related refunds.

Here are some details:

• Budget-conscious consumers, pressured by still-high inflation, are increasingly ​opting to eat at home rather than dining out, lifting demand for essential goods such ⁠as coffee and jams.

• Easing coffee prices, which surged due to ​higher green coffee costs and tariffs in recent years, pushed J.M. Smucker to lower prices.

• ​The company's quarterly gross profit ‌increased to $504.9 million, which included tariff refunds of $115.0 million.

• The company forecast annual ⁠net sales to decrease by 1% to 2%, compared with its prior forecast of a 3% to 4% ⁠decline.

• It expects full-year adjusted earnings to be between $10.50 and $11 ​per share, compared with its prior expectation of $9.75 to $10.25.

• The Jif peanut butter maker's net sales for the quarter ended ‌July 31 stood at $2.22 billion, beating analysts' average estimate of $2.13 billion, according to data ‌compiled by LSEG.

• Excluding tariff refunds, it earned $3.24 ⁠per share on an ‌adjusted basis during ​the first quarter, surpassing estimates of $2.22.

(Reporting by Koyena Das in Bengaluru; Editing by Shreya ‌Biswas)



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