Italy’s privacy watchdog warns Grok over deepfake AI content

MILAN, Jan ⁠8 (Reuters) - Italy's ⁠data ‍protection authority on Thursday warned users and providers of artificial ‍intelligence tools, including Elon Musk’s chatbot ​Grok, over the risk of generating ​deepfake images from real content without the consent of featured individuals.

The warning comes amid mounting scrutiny ​of AI platforms for enabling non-consensual sexualized imagery, as EU ​policymakers push for stricter enforcement under data protection and ‌digital services rules.

The Italian regulator said it was working with Ireland’s ​Data Protection Commission — ⁠the lead EU privacy authority for X due to its ‌EU operations being based in Ireland — and reserved the right to take ‌further action.

Services that allow users to create and ‌share content from real images or voices — including digitally "undressing" people — could amount to criminal ‍offences and serious privacy breaches under EU law, the watchdog ⁠said.

It urged providers to build safeguards into their platforms to prevent misuse.

(Reporting by Elvira Pollina, editing by Alvise Armellini and Elaine Hardcastle)

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