Google DeepMind signs AI research deal with film studio A24

June 22 (Reuters) - Google ‌DeepMind and ​independent ​movie studio A24 entered into a partnership to explore how AI can support ‌filmmakers and creative professionals, the companies said ⁠on Monday.

Here are some details:

• The companies said the initiative ‌will focus on helping ‌artists develop new creative workflows and techniques while ensuring future tools are shaped by the ​creators who use them.

• In recent years, A24 has produced horror film "Backrooms," Timothée Chalamet-starrer "Marty Supreme" ⁠and Oscar-winning adventure film "Everything Everywhere All at Once," among others.

• Under ​the agreement, A24 and Google DeepMind will collaborate on multiple research and development ​projects over time.

• Alphabet's Google ‌has also made a $75 million investment in the independent film studio, the Wall ⁠Street Journal reported on Monday, citing people familiar with the matter. DeepMind did not comment on the ⁠investment's value.

• A24 will play an active role in developing ​new workflows, while filmmakers will retain full creative control, a source familiar with the matter told Reuters, adding ‌that the arrangement is not an intellectual property or data-training deal.

• The partnership ‌will give A24 access to DeepMind's research, infrastructure ⁠and global reach, ‌the source said.

(Reporting ​by Anhata Rooprai in Bengaluru and Dawn Chmielewski in Los Angeles; Editing by Tasim ‌Zahid)

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