Fox posts upbeat revenue, profit on ad boost from FIFA World Cup

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August 6, 2026 8:13 AM EDT

Soccer Football - FIFA World Cup 2026 - Group A - Mexico v South Africa - Estadio Azteca, Mexico City, Mexico - June 11, 2026 General view during the opening ceremony before the match REUTERS/Kai Pfaffenbach

Aug 6 (Reuters) - Fox Corp ‌beat Wall ​Street ​estimates for fourth-quarter revenue and profit on Thursday, as the FIFA World Cup boosted advertising sales during ‌a busy news cycle, sending its shares up 2% ⁠in premarket trading.

The company held the exclusive U.S. English-language broadcast rights for ‌the World Cup and benefited ‌from strong viewership as well as new so-called hydration breaks that created more ad opportunities by splitting matches into four ​commercial windows.

Nearly 63 million viewers in the U.S. watched Spain defeat Argentina in the World Cup final in July, ⁠setting a new U.S. viewership record for the tournament.

Fox said its revenue rose to $4.21 ​billion, compared with analysts' average estimate of $3.64 billion, according to data compiled by LSEG. Adjusted earnings ​per share of $1.79 exceeded estimates of $1.42.

The ‌company owns brands including Fox News, Fox Sports, the ad-supported streaming service Tubi and the subscription ⁠streaming service Fox One.

Fox One recorded 2.8 million sign-ups in June, its strongest month since the service's launch in August and more than ⁠double the 1.1 million sign-ups generated during NFL Playoffs in January, according ​to industry tracker Antenna.

The company said its advertising revenue surged 78% to $1.92 billion, driven by the broadcast of the World Cup and continued digital ‌growth at Tubi.

In June, Fox said it would buy Roku in a cash-and-stock deal valued at ‌about $22 billion, a move to bolster its presence in streaming ⁠on internet-connected TVs and reduce ‌its reliance on traditional ​cable television, whose audience has been shrinking for years.

(Reporting by Jaspreet Singh in Bengaluru; Editing by Devika ‌Syamnath)


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