Donatella Versace partners with Gen Z fashion retailer REVOLVE

MILAN, Sept 21 (Reuters) - ‌New York-listed ​digital ​retailer REVOLVE Group on Monday unveiled a joint venture with Donatella Versace to create a ‌new beauty and fashion business targeting younger consumers.

News ⁠of the partnership comes as luxury goods group Prada ‌works to relaunch the Versace ‌brand, which it acquired in 2025 for about €1.3 billion ($1.5 billion).

Donatella Versace, 71, held the role of ​creative director of the group founded by her late brother Gianni until March 2025, when ⁠she became the chief ambassador for the brand famous for its ​Medusa logo.

Prada in February hired as creative director Pieter Mulier, formerly at Richemont-owned Alaia. Mulier ​is due to present his ‌first collection early next year.

REVOLVE said the "venture will bring Donatella's unmistakable creative point of ⁠view to an entirely new online platform."

The group added it would combine "her decades of influence across fashion, music, ⁠entertainment and popular culture with REVOLVE's digital-first approach, global community ​and ability to turn cultural conversation into commerce."

With €1.2 billion ($1.4 billion) in sales last year, REVOLVE markets itself as "the next-generation fashion ‌retailer for Millennial and Generation Z consumers", offering apparel, footwear, accessories, beauty and ‌home products through its website and mobile apps.

A ⁠representative for Prada declined to ‌comment on the ​news of the venture. ($1 = 0.8717 euros)

(Reporting by Valentina Za and Elisa AnzolinEditing by Keith ‌Weir)

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