Dollar General taps Ahold US head as new CEO replacing veteran Vasos

March 24, 2026 9:15 AM EDT

A view of a Dollar General store and shopping carts in Mount Rainier, Maryland, U.S., June 1, 2021. REUTERS/Erin Scott

By Juveria Tabassum

March 24 (Reuters) - ‌Dollar General on ​Tuesday ​named Jerry "JJ" Fleeman Jr. as its new CEO, succeeding company veteran Todd Vasos, as the dollar-store chain banks on the ‌seasoned retail executive to steady the business after several quarters ⁠of muted sales.

Fleeman is currently the CEO of the U.S. division of Ahold Delhaize ‌after spending more than 35 ‌years at the multinational retailer. He helmed the creation of a proprietary e-commerce platform for the company, Dollar General said.

Dollar General's shares were ​down about 5% in morning trading.

Fleeman, who will take over as Dollar General's top boss on January 1, must tackle the fallout ⁠on consumer spending from U.S. import tariffs and rising gas prices due to the Middle East ​conflict.

The announcement of a new CEO comes just days after the company forecast soft full-year sales that sent shares ​tumbling.

Vasos served as Dollar General's top boss ‌for a combined 10 years from 2015, steering the company as it expanded its digital presence and delivery options.

He ⁠returned as CEO for a second term in 2023, less than a year after stepping down, to help tackle weakening consumer spending among lower- and middle-income ⁠consumers amid sticky inflation and elevated inventory levels.

"Dollar General brought back Todd Vasos out ​of retirement to stabilize the business, and he's largely done that. The next CEO will be less focused about a turnaround and more focused about driving consistent growth ‌in sales and margins," said CFRA analyst Arun Sundaram.

The company's stock has risen 23% since Vasos started his ‌second term in October 2023.

Vasos is expected to remain on the board ⁠and will serve as senior advisor ‌through April 2, 2027, ​Dollar General said in a statement.

(Reporting by Juveria Tabassum and Koyena Das in Bengaluru; Editing by Devika Syamnath and ‌Sriraj Kalluvila)



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