Disney names insider Adam Smith as chairman of streaming business

Sept 17 (Reuters) - ‌Walt Disney ​on ​Thursday named insider Adam Smith chairman of its streaming ‌business, as the company seeks to ⁠sharpen its focus across its direct-to-consumer platforms ‌such as Disney+ and ‌Hulu.

• The company also named Joe Earley president of Disney Entertainment ​Television Franchise and Content Strategy, creating a new role focused on ⁠developing television franchises and maximizing their value across the ​company.

• Smith, who joined Disney in 2024, will also be ​responsible for strategy and ‌development across Disney's global entertainment subscription video-on-demand business, proprietary ⁠advertising technology and emerging technologies.

• The appointment comes as Disney places greater emphasis ⁠on its direct-to-consumer business, which has become ​a key part of its strategy to distribute content, deepen engagement with viewers and grow ‌its advertising business.

• Earley joined Disney in 2019 ahead ‌of the launch of Disney+ and ⁠became president ‌of Hulu in ​2022.

(Reporting by Harshita Mary Varghese in Bengaluru; Editing by Tasim ‌Zahid)

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