Chinese smartphone maker Realme set to become an Oppo subbrand

January 7, 2026 3:54 AM EST

An OPPO Find X9 is displayed as Chinese smartphone maker Oppo holds a global launch event, in Barcelona, Spain, October 28, 2025. REUTERS/Albert Gea

SHANGHAI, ⁠Jan 7 (Reuters) - ⁠Chinese ‍smartphone maker Realme ‍said on Wednesday that ​it was being ​integrated into Chinese consumer electronics company, Oppo, as a ​subbrand, in a move that ​aims to pool resources ‌and cut costs for the two companies ​that share ⁠a parent firm.

Realme, whose ‌smartphones are sold in India, ‌Southeast Asia and Europe, is ‌owned by Chinese consumer hardware giant BBK ‍Electronics, which also owns the ⁠Oppo and Vivo smartphone brands.

(Reporting by Brenda Goh;Editing by Bernadette Baum)



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