BYD unveils third ultra-luxury model under Yangwang brand
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FILE PHOTO: A man walks past the sign of BYD, the electric vehicle maker from China, during its launch ceremony in Jakarta, Indonesia, January 18, 2024. REUTERS/Willy Kurniawan/File Photo
BEIJING (Reuters) - Chinese electric vehicle maker BYD unveiled the U7, its third ultra-luxury model under the Yangwang brand, on Thursday, as it makes a push upmarket to increase profitability amid an intensifying price war.
Last year, BYD added the Yangwang brand to its stable with an SUV and sports car priced over 1 million yuan ($138,009).
(Reporting by Yelin Mo and Brenda Goh; Editing by Kim Coghill)
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