BMW eyes stabilisation in China with latest 'Neue Klasse' launch

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March 18, 2026 8:35 AM EDT

The BMW i3 electric vehicle is displayed at the Beijing International Automotive Exhibition, or Auto China 2024, in Beijing, China, April 25, 2024. REUTERS/Tingshu Wang

MUNICH, Germany, March ‌18 (Reuters) - Prices are ​stabilising ​in China after a period of heavy discounting in the electric vehicle market, BMW ‌sales chief Jochen Goller said on Wednesday.

He was ⁠speaking after the German premium carmaker revealed its new i3 ‌all-electric sedan, the latest launch ‌on BMW's 'Neue Klasse' technology platform, with which the company plans to overhaul its model lineup to catch ​up in a rapidly changing and tech-driven auto market.

The 'Neue Klasse' is the foundation of BMW's attempt ⁠to win back lost ground in China, the world's largest car market, ​where European automakers have been put under pressure in an intense price war with local ​brands.

"What we're seeing is, on ‌the one hand, stabilisation, and in some cases even a price increase, which is ⁠why we assume that the trend has now taken hold," Goller told reporters in Munich.

BMW aims to keep its China ⁠sales stable in 2026 after a 12.5% slump in 2025.

The ​first 'Neue Klasse' model presented was the iX3 all-electric SUV, a China-specific version of which is to debut at the Beijing car ‌show in April and go on sale there at the end of the year. ‌A local version of the i3 will follow early ⁠next year, Goller said.

"Of ‌course, we want ​to grow again in China with the 'Neue Klasse'," he added.

(Reporting by Rachel MoreEditing by Madeline ‌Chambers)


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