Apple launches M6 MacBook Pro and iMac, pitches faster on-device AI
Apple logo is seen in this illustration taken September 24, 2025. REUTERS/Dado Ruvic/Illustration
Oct 27 (Reuters) - Apple on Tuesday unveiled a new 14-inch MacBook Pro and iMac powered by its latest M6 chip, touting faster performance for running AI tasks directly on the devices.
Here are more details:
• The 14-inch MacBook Pro starts at $1,999, while the iMac starts at $1,499
• Customers can pre-order the two products from Wednesday in 35 countries and regions, including the US, with availability starting November 6
• Apple said the M6 MacBook Pro delivers up to 30% faster graphics and up to 25% faster AI performance than its M5 predecessor, along with up to 24 hours of battery life, the longest ever in a Mac
• The new iMac delivers up to 5x faster on-device AI performance than the previous M4 model, Apple said
• The launches come a day before Apple hosts a "Pro and tell" event in Los Angeles on October 28, which Bloomberg News has reported is expected to feature Apple's first touch-screen MacBook Pro
(Reporting by Anzar Mehraj in Bengaluru; Editing by Leroy Leo)
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