AppLovin beats quarterly revenue estimates

(Corrects headline, paragraphs ‌1 and 4 ​to ​indicate company beat, not missed revenue estimates. Rewrites paragraphs 1 and 2 to reflect the ‌change. Changes estimate to $1.60 billion from $1.70 billion in ⁠paragraph 4. Corrects expectations to $1.70 billion from $1.67 billion in paragraph 8)

Feb ‌11 (Reuters) - Marketing platform AppLovin ‌beat market estimates for fourth-quarter sales on Wednesday, boosted by strong demand for its advertising services and artificial-intelligence ​powered tools.

However, its shares fell nearly 6% in extended trading amid indications of increasing competition and an ⁠uncertain macroeconomic environment.

Companies ranging from Big Tech to up-and-coming advertising platforms have ​been fighting each other for prized ad dollars, creating an increasingly competitive landscape, challenging providers ​such as AppLovin.

The company reported December ‌quarter sales of $1.66 billion, beating analysts' average estimate of $1.60 billion according to data compiled ⁠by LSEG.

Social media giant Meta Platforms bidding heavily into Apple's iOS traffic would be a genuine challenge as increased density ⁠in ad auctions could increase ad pricing and compress net margins, ​analysts at Jefferies said in a note ahead of earnings.

A cautious spending environment has also emerged from uncertain macroeconomic conditions, with ‌enterprises across industries holding back on big expenses as they prioritize spending on artificial intelligence ‌integration and mission-critical applications.

AppLovin's fourth-quarter net income grew 84% ⁠to $1.10 billion.

The company forecast ‌first-quarter sales between $1.75 ​billion and $1.78 billion, above estimates of $1.70 billion.

(Reporting by Arsheeya Bajwa in Bengaluru; Editing by Krishna Chandra ‌Eluri)

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