Ad group WPP names Ogilvy chief Devika Bulchandani as COO
FILE PHOTO: Branding signage for WPP, the largest global advertising and public relations agency at their offices in London, Britain, July 17, 2019. REUTERS/Toby Melville/File Photo
(Reuters) -Advertising group WPP Plc named insider Devika Bulchandani as its chief operating officer on Friday, days after announcing the year-end retirement of Andrew Scott.
Laurent Ezekiel will replace Bulchandani as the global CEO of WPP's advertising agency Oglivy.
WPP's boss, Cindy Rose, who took over from Mark Read in July, is overhauling operations at the company, which lost its crown as the world's biggest ad group to France's Publicis last year.
The British firm is among those whose operations have been disrupted by artificial intelligence; the technology allows clients greater control to create and manage their own campaigns.
(Reporting by Yamini Kalia in Bengaluru; Editing by Sahal Muhammed)
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