Wal-mart (WMT) Says Mobile Traffic Dominated Online Sales Over Thanksgiving Weekend

Statement attributable to Fernando Madeira, President and CEO, Walmart.com.

“Mobile firmly established itself as the dominant shopping trend, for both traffic and sales. Mobile is making up more than 70 percent of traffic to Walmart.com, and now, nearly half of our orders since Thanksgiving have been placed on a mobile device – that’s double compared to last year. Our customers went from previously mostly searching and browsing on mobile, to making purchases at a much higher rate.

“But what was really fun to see were the products that grew the most in popularity from last year. Star Wars toys, 4K HDTVs 50-55”, drones, Xbox One and PS4 video game bundles, iPad Minis and 14-ft. trampolines were among the categories that gained the biggest boost in popularity, and we bought deep in these items to serve customers looking to wrap up those gifts. 2,000 of these and other Cyber Week deals are available on Walmart.com each day through Friday, Dec. 4th.”

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