Journal Communications (JRN) Reports August Revenues

Journal Communications, Inc. (NYSE: JRN) announced that for the eighth period ended August 24, 2008, total revenues for its Publishing and Broadcast groups of $36.52 million decreased 1.2% compared to $36.96 million reported for the eighth period ended August 26, 2007. For the eighth period 2008, advertising revenues of $30.97 million decreased 2.6% compared to $31.80 million for the 2007 eighth period. Both periods contained 28 days.

At the Publishing segment, revenues at the daily newspaper and the community newspapers and shoppers totaled $18.91 million, down 7.1% compared to $20.35 million. Advertising revenue was $13.37 million, down 12.0% compared to $15.19 million. Circulation revenue of $4.13 million was up 1.3%. Other revenue of $1.41 million was up 30.2%.

At the daily newspaper, total advertising revenue was $10.78 million, down 13.8% compared to $12.51 million. Specifically, retail advertising revenue was down 4.0%, classified advertising revenue was down 27.2%, national advertising revenue of $0.63 million decreased 21.3% and direct marketing revenue of $0.18 million was up 4.7%.

At the Company's community newspapers and shoppers operations, total advertising revenue was $2.58 million, down 3.4% compared to $2.67 million.

At the Broadcasting segment, total revenue at the Company's radio and television stations of $17.61 million increased 6.0% compared to $16.61 million. At the television group, revenue increased 13.1% to $10.62 million compared to $9.39 million, primarily due to Summer Olympics advertising revenue on our NBC stations and a $0.75 million increase in political and issue advertising, partially offset by softness in the Ft. Myers and Las Vegas markets. [SM]

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