J. C. Penney (JCP) Taking Back Some Share - Analyst

J. C. Penney (NYSE: JCP) is taking back some share from rival retailers, according to analyst Dana Telsey of Telsey Advisory, citing checks with industry contacts. J.C. Penney is taking share from Bon-Ton (Nasdaq: BONT), Stage Stors (NYSE: SSI) and to a lesser extent Sears (Nasdaq: SHLD), said the analyst.

Telsey expects positive same-store sales trends to continue due to promotional pricing, restored inventory, online sales, and as a result of easy comps through Q3 2014.

Q4 comps are seen up 7%.

Telsey has a price target of $15.00 on J. C. Penney.

For an analyst ratings summary and ratings history on J. C. Penney click here. For more ratings news on J. C. Penney click here.

Shares of J. C. Penney closed at $8.08 yesterday.

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