Dow Jones (DJ) Reports April Advertising for Print Publications
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Dow Jones & Company (NYSE: DJ) reported April advertising revenue and volume for its leading print publications.
Advertising revenue at The Wall Street Journal decreased 12.2% in April on a 12.7% decrease in advertising volume, due to declines in technology, financial and general advertising partially offset by an increase in classified advertising. Technology advertising volume decreased 34.8% as decreases in hardware, office products, communications and technology professional services advertising were partially offset by increases in personal computers and software advertising.
At Barron's, total advertising revenue increased 45.5% in April on a 41.5% increase in advertising pages aided by one additional issue in April 2007 versus the prior year period. On a per issue basis, total advertising pages increased 13.2% primarily driven by an increase in financial advertising.
International advertising revenue increased 19.7% in April primarily due to increases in financial advertising at The Wall Street Journal Asia and The Wall Street Journal Europe.
Local Media Group advertising revenue, on a same property basis, decreased 10.5% in April on a 15.4% decline in volume, as severe flooding in New York State and New England in the middle of April 2007 contributed to advertisers canceling planned advertising programs.
Advertising revenue at The Wall Street Journal decreased 12.2% in April on a 12.7% decrease in advertising volume, due to declines in technology, financial and general advertising partially offset by an increase in classified advertising. Technology advertising volume decreased 34.8% as decreases in hardware, office products, communications and technology professional services advertising were partially offset by increases in personal computers and software advertising.
At Barron's, total advertising revenue increased 45.5% in April on a 41.5% increase in advertising pages aided by one additional issue in April 2007 versus the prior year period. On a per issue basis, total advertising pages increased 13.2% primarily driven by an increase in financial advertising.
International advertising revenue increased 19.7% in April primarily due to increases in financial advertising at The Wall Street Journal Asia and The Wall Street Journal Europe.
Local Media Group advertising revenue, on a same property basis, decreased 10.5% in April on a 15.4% decline in volume, as severe flooding in New York State and New England in the middle of April 2007 contributed to advertisers canceling planned advertising programs.
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