DENN Jan SSS Up 8.4%

Denny's Corporation (NASDAQ:DENN) said January Same-Store Sales rose 8.4%. The CEO said, "While we are pleased with these results, January sales benefited from a few distinct circumstances including price increases taken to offset higher utility and labor costs as well as favorable weather conditions compared with the prior year. In addition, we launched various value promotions in January in an effort to improve traffic in the regions where our sales have been soft, particularly the Midwest and Eastern states. While we are encouraged by this positive momentum, it is early in the year and we do not believe this month's results are conclusive evidence of a sustainable positive trend in guest traffic.

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