Così (COSI) Comps Rose 0.7% in Nov.
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Così, Inc. (NASDAQ: COSI), the fast casual restaurant company, today reported that estimated system-wide comparable restaurant sales for the 2015 Period 11, as measured for restaurants in operation for more than 15 months, recorded an aggregate increase of 0.7% as compared to the 2014 Period 11. The breakdown in estimated comparable restaurant sales between Company-owned and Franchised restaurants is as follows:
| For the 4-Weeks Ended November 30, 2015 | |||||
| Company-Owned | 0.1 | % | |||
| Franchise | 1.9 | % | |||
| Total System-Wide | 0.7 | % | |||
Comparable locations are defined as restaurants in operation for more than 15 consecutive months as either Company-owned or Franchise-owned locations. The 13 Hearthstone restaurants were acquired by the Company on April 1, 2015, and are not included in the reported Company-owned estimated comparable restaurant sales. For the 2015 Period 11, the Hearthstone locations recorded an aggregate increase in comparable restaurant sales of 3.6% compared to the 2014 Period 11.
“We recorded sales growth in most of our corporate and franchised markets, strengthening our momentum going into 2016. I remain confident that our focus on execution and guest service, along with our marketing strategy, will continue to drive traffic and contribute to the cash flow improvements we are already seeing.” stated RJ Dourney, Così’s President and CEO.
On the first three Fridays in November, Così issued a challenge to New Yorkers - together let’s #feedthecity. Così participated in this challenge by offering free sandwiches and encouraging guests to make donations to the Food Bank for New York City.
“The #feedthecity campaign reintroduced consumers to Così while giving back to our community. The campaign generated trial by new guests which had a residual impact on new transaction growth post-promotion,” said Dourney. “New Yorkers responded to our challenge by visiting our restaurants and sharing their generosity. We gave away thousands of sandwiches over the three weeks and received donations to cover 20,000 meals for those in need. We appreciate the efforts of all those involved for making this event a success.”
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