method launches at Ulta Beauty and expands personal care line

Introducing indulgent fragrances and new exclusives for Ulta Beauty guests, method is now available in stores nationwide and online.

SAN FRANCISCO, March 31, 2025 /PRNewswire/ -- method®, an award-winning personal care brand known for its commitment to sustainability and design, makes its official debut in Ulta Beauty, the nation's largest beauty retailer. For the first time, method's scent-sational body care line, including the exclusive launch of body + hair mists, will be available at over 1,400 Ulta Beauty stores nationwide and online.

Data shows that 68% of people have made transformational life decisions in the shower, and 46% of people believe the fragrances they use in the shower can improve their mood.* In December 2024, method unveiled its newest personal care innovation – dream foam, a self-foaming body wash in four indulgent long-lasting fragrances (jasmine + sandalwood, vetiver + amber, white flower + tuberose, sea spray + salt air). dream foam was created to elevate your shower experience with a foamy lather to nourish your skin with all day moisture. Now, method has introduced two exclusive, dream foam fragrances to Ulta Beauty, including dark cherry + raspberry and french vanille + coconut. To accompany each dream foam scent, method has debuted an entirely new product category with the launch of six body + hair mists, a luxurious, all-over body + hair mist made with long-lasting fragrance.

Alongside dream foam body wash and body + hair mists, method has also launched experiential body washes in two new Ulta Beauty-exclusive scents, sage revelation and marina storm. All method body washes and body + hair mists are dermatologist tested, cruelty free, and made without sulfates, parabens, or phthalates.

Ulta Beauty Exclusives:

• french vanille + coconut dream foam and body + hair mist: Smells like a breezy escape to a sun-soaked island, with notes of french vanille and coconut.
• dark cherry + raspberry dream foam and body + hair mist: Smells like notes of dark cherry and raspberry that will have you craving the velvety indulgence of dessert under the moonlight.
• jasmine + sandalwood body + hair mist: Unexpected yet perfect floral notes of jasmine and rose paired with woody sandalwood and oakmoss.
• vetiver + amber body + hair mist: A popular method scent reminiscent of a warm and woodsy scent soiree with a combination of amber, cedarwood and light musk.
• white flower + tuberose body + hair mist: Blooming bouquet of brilliant florals containing tuberose, freesia, and ylang ylang.
• sea spray + salt air body + hair mist: Evokes effortless summer with notes of sea mist and crisp ocean breeze that smells like sailing into the sunset.
• sage revelation experiential body wash: With notes of eucalyptus, spearmint, and sage, this body wash smells like enlighten-mint.
• marina storm experiential body wash: With notes of sea lavender, blue agave, and spirulina, this body wash smells like the calm before the storm.

Aligning with Ulta Beauty's core values, method is on a mission to make positive change so joyful and irresistible that it becomes a part of everyday practice. Understanding that it's the little things that can add up to make a difference, method inspires people to transform their daily routine through indulgent fragrances and innovative personal care formulas to elevate their shower experience. Celebrating those who challenge the status quo, method's Difference Makes a Difference platform unites those with kindred beliefs to encourage the freedom of self-expression to make meaningful change. method's products are also part of the Conscious Beauty at Ulta Beauty®, recognized for its sustainable packaging, cruelty-free commitment, and give-back philosophy.

method products are now available in over 1,400 stores across the U.S. and online at Ulta.com. dream foam body wash is available in 13.5 fl oz and retails for $14.50 USD. The body + hair mist is available in 8 fl oz and retails for $15 USD. The experiential body wash is available in 18 fl oz and retails for $9.50 USD. method will be participating in the Ulta Beauty Spring Haul taking place March 28th to April 5th and will offer a 30% discount on all of method's products.

*method products and Manifest commissioned Atomik Research to conduct an online survey of 3,005 adults aged 18 to 35 years old throughout the United States in December 2023.

About method
method (methodproducts.com) is committed to making positive change joyful and irresistible, transforming it into an everyday practice for all. Through industry-leading innovations in home cleaning and personal care products, method champions sustainability, distinctive design, fragrance, and inclusivity as powerful tools for change. Since its inception, method has harnessed creativity as a force for good and celebrated self-expression, redefining the cleaning aisle and empowering people to celebrate how being different makes a difference.

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SOURCE method