iCRYO Adds Seasoned Entrepreneur and Franchise Owner as New CFXO

HOUSTON, March 17, 2025 /PRNewswire/ -- iCRYO, in a move reflecting the recovery and wellness franchise's continued growth, is excited to highlight the creation of a new leadership position within the company, Chief Franchisee Experience Officer (CFXO), to which it has appointed Philippe-Antoine Defoy.

Defoy, who goes by Phil, brings extensive entrepreneurial expertise as a dynamic leader with a proven track record in the franchise health and wellness industry. He has built a portfolio of success across several businesses, including Popeye's Supplements Quebec and Maritimes, Everwell, and iCRYO Canada. Popeye's Supplements, where Defoy is an executive, is Canada's leading supplement retailer with more than 130 locations across the country.

Beyond his business achievements, Defoy is deeply dedicated to mentorship and personal development, inspiring colleagues and franchisees alike to reach their full potential. His innovative mindset and commitment to sustainable practices align perfectly with iCRYO's vision for the future of wellness.

"We are thrilled to appoint Phil Defoy as our first ever CFXO," said Kyle Jones, Co-Founder and CEO of iCRYO. "Phil has been a part of the iCRYO family for several years as he leads our international expansion into Canada, but beyond that, he's been a friend and advisor to me personally. Moving him to this roll will allow for his leadership, business expertise, and passion to play a more pivotal role in the company, especially when it comes to enhancing the experience for our franchisees."

In his new role, Defoy will focus on improving the franchisee experience by providing leadership, facilitating constructive discourse, and ensuring franchisees are equipped with the tools and resources needed for success. His appointment underscores iCRYO's commitment to building a robust support network for its franchise community and cementing its reputation as a global wellness leader.

"I'm honored to join iCRYO's executive team and contribute more regularly to the company's mission of transforming lives through wellness," said Defoy. "I've already started digging into all our systems, and I look forward to working more closely with the incredible team and franchisees to build on iCRYO's success and create lasting impact in the wellness industry."

About iCRYO

Founded and headquartered in Houston, TX, iCRYO's global mission is to elevate the quality of life of its team members, guests, and franchisees by providing affordable, professional, and convenient personal health services while raising the standard as a global wellness brand. To learn more about its services, locations, and franchise opportunities, visit www.icryo.com.

MEDIA CONTACT:
Robbie Jenkins
Director of Communications, iCRYO
[email protected]

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SOURCE iCRYO