babyark Expands Retail Presence with Nordstrom.com Debut

Nordstrom.com Customers Can Now Shop babyark's State-Of-The-Art Car Seat, Engineered for Ultimate Protection and Peace Of Mind

AUSTIN, Texas, Aug. 5, 2025 /PRNewswire/ -- babyark, the innovative car seat brand committed to reimagining child safety through advanced technology and design, is proud to announce its debut at Nordstrom.com. babyark's latest announcement marks a key milestone in babyark's retail expansion, bringing its safety-focused car seats to more families through a trusted and far-reaching retail partner. The collaboration connects babyark with parents looking for products that seamlessly blend safety, style, and ease of use.

"We're thrilled to let Nordstrom's loyal customer base know that they can now purchase babyark's safe, smart, and beautiful products at their favorite online retailer," said Shy Mindel, CEO and Founder of babyark. "Nordstrom shares our dedication to high-quality, well-designed products, making this a natural fit as we continue to grow and connect with new parents."

babyark is redefining car seat safety through performance engineering, protective design, and the highest-grade materials. With a focus on both innovation and ease of use, babyark offers advanced safety systems designed to deliver exceptional protection, intuitive functionality, and lasting comfort.

• SafeCoil™ Technology: This patented steel coil mechanism elongates upon impact to extend the seat's stopping distance. By reducing force and forward momentum during sudden stops, SafeCoil™ offers critical protection in the event of a crash.
• BioArk™ Side-Impact Protection: babyark's innovative, energy-absorbing side-impact protection has been part of every seat since launch.

babyark offers two versions of its convertible car seats - Classic and Smart - both featuring its proprietary SafeCoil™ and BioArk™ technologies.

• The Smart Convertible Car Seat ($990) features integrated sensors and app connectivity to guide installation, track usage, and alert caregivers if the child is left in the seat or not buckled correctly.
• The Classic Convertible Car Seat ($790) offers the same high-end materials and engineering—without the digital features—for families seeking straightforward safety and installation.

babyark is available for purchase online at www.babyark.com, Nordstrom.com, and in more than 50 specialty retailers across the United States.

For more information on babyark or to schedule an interview with babyark's CEO, please email [email protected].

About babyark

Founded by Shy Mindel, an aeronautical engineer and dad of three, babyark is a global tech brand reimagining child safety. Featuring the SafeCoil™ and BioArk™ energy-absorbing technologies, the company's innovative convertible car seats are available in the Classic (analog) and Smart (app-enabled) versions. babyark's car seats combine safety, design, and peace of mind and have been rigorously tested in more than 200 crash simulations. The award-winning company has been honored by CES, The Bump, and TIME and has been featured in Parents, Motherly, Forbes, Babylist and more. For more information on babyark, please visit www.babyark.com and follow us on Instagram, Facebook, and TikTok.

Media Contact:

Samatha Breen

OPR (for babyark)

[email protected]

949.290.2834

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SOURCE babyark