Zesty Paws® announced as American Kennel Club's official Probiotics Sponsor

ORLANDO, Fla., July 16, 2025 /PRNewswire/ -- Award-winning pet supplement brand Zesty Paws^® has announced an exclusive sponsorship with the American Kennel Club (AKC^®) – the world's largest purebred dog registry and leading advocate for dogs as its official probiotic supplement. From July 1, 2025, all Zesty Paws^® Probiotic products will proudly carry the AKC seal, recognizing the brand's unwavering commitment to quality and innovation for pet health and wellness.

Zesty Paws prides itself on its highly effective science-based formulas developed alongside veterinarians or in collaboration with pet health experts, designed to deliver optimal benefits for pets. The Probiotics range has been carefully crafted to support your pets' gut flora and overall digestion and are now branded with the AKC seal. These include: Zesty Paws Probiotic Bites™ 6-Strain Digestive Health Supplement, Senior Advanced Probiotic Bites™ for Senior Dogs, Vet Strength Pre, Post & Probiotic Bites™ for Dogs and Probiotic Powder Sachets for Dogs.

This partnership is a major step forward for Zesty Paws in reaching more pets and their parents, reinforcing the brand's dedication to delivering superior products and further strengthening its position as a trusted name in pet supplements.

"We're very proud to be setting a new standard for pet probiotics by working with the American Kennel Club, who is a symbol of trust and excellence in the canine community," says Akash Bedi, CEO for North America at H&H Group (Zesty Paws' parent company). "This collaboration marks a significant milestone in our mission to help pets live their healthiest, happiest lives. At Zesty Paws, we're committed to creating purposeful, high-quality products made with care. Together with the AKC, we're raising the bar for pet supplements, giving pet people greater confidence in the choices they make for their pets."

Founded in 1884, the American Kennel Club (AKC) is the leading authority on purebred dogs in the US. As a not-for-profit organization, the AKC is dedicated to maintaining the integrity of its registry, promoting responsible dog ownership, and advancing canine health, well-being, and performance.

"At the American Kennel Club, we are committed to promoting canine health and well-being through trusted relationships that align with our mission," said Gina M. DiNardo, President and CEO of the AKC. "Zesty Paws shares our dedication to ensuring that dogs live healthy lives. Their approach to developing science-backed wellness products gives dog owners the best opportunity to make good choices for their canine companions."

About Zesty Paws
At Zesty Paws^®, we are wellness nerds with a non-stop obsession for pet health – meaning we do the research, sweat the small stuff and skip the junk. The result? Bite-Sized. Pet Science.™ As an award-winning pet supplement brand beloved by besties and trusted by pet parents, helping pets live a Zestful life is more than just a promise, it's our science-driven method for everything we do. Zesty Paws^® is also a member of the National Animal Supplement Council (NASC) and proudly displays the NASC Quality Seal on its products. For more information about Zesty Paws^®, you can visit ZestyPaws.com or follow along on social media on our Instagram, Facebook, or TikTok.

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SOURCE Zesty Paws