ZOE Launches Gut Health Bar Designed by World-Leading Scientists

The gut health science company is bringing science-backed nutrition to everyday snacking with delicious new bars packed with over 10 plants, 8g of fiber and 7g of plant protein per bar

BOSTON, Oct. 27, 2026 /PRNewswire/ -- ZOE, the gut health science company, launched its Gut Health Bar in the United States, marking the company's first move into the snack category. Designed by ZOE's world-leading nutrition scientists, the chewy bar contains more than 10 plant ingredients, 8g of fiber, and 7g of plant protein. It is available in two flavors: 70% Dark Chocolate + Sea Salt and Raspberry + Goji Berry.

Research from the National Health and Nutrition Examination Survey shows that 95% of the US population consumes snacks regularly, with around two snacks per day accounting for 24% of daily calorie intake. Despite how frequently Americans snack, many products marketed as "healthy" or "high in protein" are ultra-processed, low in fiber, and contain added sugars, additives, and emulsifiers.

Unlike many conventional snack bars, the ZOE Gut Health Bar is made with carefully selected, natural ingredients, with its nutritional benefits coming from the diverse range of whole plants it contains.

"The US is undeniably a nation of snackers, but for too long, the snacking food category has optimized for convenience over nutritional quality and gut health," says Professor Sarah Berry, Chief Science Officer at ZOE and Professor of Nutritional Sciences at King's College London. "Snacking itself isn't the issue; it's the quality of what people are eating. Through my research, I've found that for people who snack, choosing higher-quality snacks can be one of the simplest dietary strategies for improving health and is linked to more favorable markers of metabolic health."

Built on years of carrying out the world's largest nutrition study, ZOE's scientists hand-selected more than 10 plants for the bar, including almonds, cashews, edamame, red lentils, flaxseeds, pumpkin seeds, seaweed, and kombucha. Many of their natural structures have been kept intact so they can travel further down the digestive tract to feed gut microbes and help maintain feelings of fullness.

The Gut Health Bar has been designed to be eaten more slowly by preserving the food matrix. ZOE research from the PREDICT studies show that fast eaters consume an average of 120 more calories per day than slow eaters, and simply reducing eating speed by around 20% can lead to a reduction in energy intake of around 15%.

With more than 10 plants in every bar, the launch also builds on ZOE's core message of aiming to eat 30 different plants a week, making it easier for people to incorporate greater plant diversity into their everyday diets.

ZOE also carefully sourced a 70% dark chocolate that met its ingredient standards, without the emulsifiers commonly found in chocolate used in snack bars. The result is a delicious, high-cocoa chocolate that delivers on both flavor and quality, helping set the Gut Health Bar apart from conventional snack bars.

The launch coincides with a new survey of 1,000 US adults commissioned by ZOE, which found that while 45% of Americans consider themselves healthy eaters, 70% of that group do not know the recommended daily fiber intake. Sixty-four percent have felt misled by marketing claims on food packaging, and 69% say they would make different food choices if they had clearer guidance on which foods support their health.

"The modern food environment is stacked against us, flooded with ultra-processed snacks designed around marketing buzzwords rather than actual gut health nutrition. At ZOE, we are rewriting the rulebook," said Dr. Tim Spector, MD, Scientific Co-Founder of ZOE. "We have designed the Gut Health Bar to prove that snacking doesn't have to compromise between health or flavor—we're delivering real, whole plant nutrition designed to support your gut health, while keeping your taste buds satisfied on the go."

The ZOE Gut Health Bar is now available to US consumers on ZOE.com for $50 per box of 12 bars, or $45 per month with a subscription.

About ZOE

ZOE is a gut health science company that turns world-leading science into everyday gut-health products. Popular products include the ZOE app, a healthy eating tracker and coach, and Daily30, a gut health supplement created by ZOE scientists to feed gut microbes and help increase plant diversity in everyday diets. Powered by the world's largest gut health study and a microbiome database of over 300,000 people, ZOE is leading a gut health revolution and helping millions to feel better and live more healthy years.

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SOURCE ZOE