Yamaha WaterCraft Joins Sea Tow's Sea Care Six Month Program

Program Shows Yamaha's Commitment to Customer Experience

SOUTHOLD, N.Y., Aug. 20, 2025 /PRNewswire/ -- Sea Tow® has announced that Yamaha WaterCraft – the worldwide leader in jet boats and WaveRunners – is one of the inaugural brands to join its new Sea Care six month program. As a program participant, Yamaha WaterCraft now offers to cover half the cost of annual Sea Tow Gold Card membership for each new boat buyer.

Sea Tow's Sea Care six month program is designed to address industry-wide challenges around boater acquisition and retention. The program focuses on providing premium on-water assistance after the sale, ensuring boat owners remain comfortable and confident on the water, which ideally leads to longevity in their boating lifespan. Yamaha WaterCraft is helping directly address a barrier to purchase for many boat buyers, which is a lack of confidence on the water. Arming those who are new and seasoned with a 24/7 direct connection to Coast Guard Licensed Sea Tow captains provides the peace of mind buyers need.

"Providing peace of mind to the new boat owner is what Yamaha products champion. Adding SeaTow membership elevates the ownership experience exponentially," said Leslie Zlotnick, Marketing Manager at Yamaha WaterCraft.

Sea Tow is the premium provider of on-water assistance; Gold Card membership benefits include:

• 24/7 priority service nationwide
• Unlimited towing with no distance or dollar limits in the member's home area
• Fuel and oil/parts delivery, jump starts, disentanglements, covered ungroundings, and more
• Local knowledge, navigation and referrals, troubleshooting, tides, and weather
• Member-only savings on boating products and services through the Sea Tow Savings Club™

"We are proud to align with Yamaha WaterCraft and take another step towards making every moment on the water unforgettable," said Sea Tow President Kristen Frohnhoefer. "Offering a Sea Tow membership demonstrates Yamaha WaterCraft's commitment to enhancing the on-water experience after the purchase and reaffirms the brand's position as a leader in the field."

About Sea Tow Services International, Inc.
Sea Tow Services International Inc. is the administrator of the worldwide Sea Tow® membership program and network of Sea Tow franchisees who provide assistance to members. Sea Tow has been the premier leader of on-water assistance for 40+ years. The pioneering concept, founded by Captain Joseph Frohnhoefer, was established in Southold, NY when the United States Coast Guard ceased response to non-emergency assistance calls. Sea Tow members are provided with a 24/7 connection to Coast Guard-Licensed Captains to assist with their on-water needs. In addition, the franchise network handles salvage and recovery operations, and responds to natural disasters, environmental hazards and oil spill cleanups. Sea Care is Sea Tow's B2B offering that provides participants the option to include on-water assistance membership with the purchase of a boat, trailer, or engine. Visit seatow.com to learn more or follow along on Facebook and Instagram.

Boat and engine manufacturers, boat dealers or brokers that are interested in learning more about Sea Care programs should email [email protected].

About Yamaha WaterCraft
Yamaha WaterCraft, a division of Yamaha Motor Corporation, U.S.A., is the industry leader in jet-powered personal watercraft and boats. For nearly 40 years, Yamaha has set the standard for innovation, reliability, and performance on the water. Designed, engineered, and assembled in the USA, Yamaha's award-winning lineup is trusted by recreational boaters around the world. Yamaha's commitment to excellence extends beyond the product. Every WaveRunner and Boat is backed by a nationwide network of authorized Yamaha dealers and service professionals who share the brand's passion for delivering exceptional experiences on the water.

Today, Yamaha Boats stand out as the #1 brand in the 19- to 25-foot family runabout category, leading the industry in sales thanks to their forward-thinking jet propulsion systems, spacious designs, and hassle-free ownership experience. This leadership is matched by customer satisfaction, with Yamaha consistently recognized as a perennial recipient of the NMMA Customer Satisfaction Index (CSI) Award for excellence in product quality and dealer support. As part of Yamaha's global environmental vision, the brand is also committed to sustainable innovation—developing cleaner, more efficient marine technologies and reducing the environmental impact of its manufacturing and operations.

To learn more, visit YamahaWaveRunners.com and YamahaBoats.com.

Media Contact: 
Durée & Company, Inc.
[email protected]  / 954-723-9350

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SOURCE Sea Tow