WizRocket Raises $8M Led by Sequoia Capital and Accel Partners

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August 3, 2015 8:00 AM EDT

New Round Follows a $1.6M Seed Investment From Accel and Will Help Build Its Prescriptive Mobile Marketing Platform

SAN FRANCISCO--(BUSINESS WIRE)-- Today WizRocket, the in-app solution that offers an evolved customer experience, announces it has raised $8M and $1.6M in new funding from Sequoia Capital and Accel Partners. WizRocket will direct this funding to help grow its prescriptive mobile ad platform. Taking mobile marketing automation a step further, WizRocket is a free and scalable platform that enables brands to develop a relevant and targeted dialogue with their customers.

“As the mobile market grows exponentially, the need to support that growth has never been stronger,” said Chief Marketing Officer of WizRocket, Malcolm Friedberg. “By providing valuable customer insights and analytics in real time, WizRocket offers marketers and developers an enhanced toolkit for understanding their users. We are very excited to be working with Sequoia and Accel, and to bring their considerable reputations to the WizRocket team.”

Mohit Bhatnagar, Sequoia Capital partner leading the investment, had this to say: “Awesome founders. Awesome product. Global Vision. And I hate spam in my mobile notifications box. So, it’s terrific to partner with WizRocket to solve this problem by personalizing mobile messaging."

Prashanth Prakash, Accel Partners’ participating partner, echoed Bhatnagar’s perspective: “WizRocket is amongst the new breed of startups that are building world-class products by closely observing mobile-first and mobile-only user behavior. We’re very excited to be partnering with them.”

The new funding follows an initial $1.6M seed round led by Accel Partners. WizRocket, through its advanced customer profiling, gives marketers the ability to adapt, target and customize user notifications. This enables marketers and developers to have higher user conversion and retention rates with decreased attrition.

For more information about WizRocket or its services, please visit http://www.wizrocket.com

About WizRocket

WizRocket is the world’s first omnichannel marketing engagement platform, reaching users through mobile, web and email. Through the use of timely, relevant, and actionable notifications across several platforms, WizRocket help marketers and developers reach their customers with intuitive and prescriptive data.

PMBC Group
Maura White, 310-777-7546

Source: WizRocket


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