Whitney Rose Reclaims Ownership of Wild Rose Beauty

Wild Rose Beauty Relaunches Under Original Founder's Vision

SALT LAKE CITY, Sept. 17, 2025 /PRNewswire/ -- Wild Rose Beauty proudly announces that Whitney Rose, the original founder, visionary, and face of the brand, has officially reclaimed full ownership. As of today, Wild Rose Beauty is no longer affiliated with any former partners or outside ownership groups, ushering in a new era of independence, authenticity, and innovation.

With Whitney back at the helm, Wild Rose Beauty is returning to its roots while stepping boldly into the future. The relaunch represents more than just a business milestone, it's a powerful homecoming that embodies Whitney's original mission: delivering clean, effective skincare powered by high-performance botanicals and designed to inspire confidence, individuality, and radiant self-love.

"I'm beyond excited to bring Wild Rose Beauty back home," said Whitney Rose. "This relaunch is deeply personal to me, it's about reconnecting with what I originally set out to create: a beauty brand that empowers, uplifts, and celebrates authenticity. Wild Rose Beauty has always been about more than skincare, it's about creating routines that help people feel beautiful inside and out."

As part of the brand's refreshed direction, Wild Rose Beauty will introduce updated product lines and an even stronger commitment to clean ingredients, cruelty-free practices, and results-driven skincare solutions in the future. Customers can look forward to exciting promotions, exclusive product drops, and behind-the-scenes access to Whitney's creative process. The relaunch will also spotlight fan-favorite hero products while expanding into innovative new formulas that reflect Whitney's passion for modern, intentional beauty routines.

More announcements, product launches, and release dates will follow in the future.

To stay connected and be the first to know about new collections, follow Wild Rose Beauty on Instagram @wildrosebeauty, TikTok @wildrosebeauty_, and visit www.wildrosebeauty.com.

About Wild Rose Beauty:
Wild Rose Beauty was founded by Whitney Rose with a mission to create clean, cruelty-free skincare that celebrates confidence, radiance, and radical self-love. Rooted in botanical science and guided by Whitney's belief that beauty begins within, Wild Rose Beauty blends plant-based innovation with soul-delivering skincare that's as intentional as it is transformative.

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SOURCE Wild Rose Beauty