Wellness Tourism Association Relaunches Under New Ownership & Leadership

TAMPA, Fla., Aug. 12, 2025 /PRNewswire/ -- The Wellness Tourism Association (WTA), a respected voice in global wellness tourism, announces its relaunch as a for-profit entity under the ownership and leadership of Robin Ruiz, Founder & CEO of WITT (Wellness in Travel & Tourism), who now also serves as WTA's President & CEO.

Founded in 2018 as a U.S.-based nonprofit, the WTA has been instrumental in shaping the modern wellness tourism sector by:

• Building a global network of DMOs, suppliers, travel advisors, practitioners, retreat leaders, media, and aligned partners
• Publishing the first Glossary of Wellness Tourism Terms
• Conducting foundational industry research and consumer surveys
• Creating the first Wellness Travel Specialist Course with The Travel Institute

"We had several companies express interest in reviving the WTA," said Anne Dimon, Co-Founder and Founding President/CEO. "But Robin's passion, mission-driven leadership, and success with WITT made her the natural choice to carry the WTA forward for members and the industry."

The relaunch will focus on uniting industry leaders, fostering connections, building community, and enhancing WTA's role as a hub for advocacy, education, collaboration, and events. Expanded member benefits, new educational offerings, and industry initiatives are planned.

"The WTA has been a beacon in wellness tourism — and its voice is still needed," said Ruiz. "This relaunch is a recommitment to changemakers who see travel as a force for well-being. I intend to honor the WTA's legacy, build on its foundation, and reintroduce it as a space for new voices, ideas, and a vital resource for the industry's future."

Dimon will remain as an advisor during the transition and serve on the forthcoming WTA Advisory Board.

To inquire about membership or partnerships, visit wellnesstourismassociation.org.

Media Contact:
Nicole Weiss
NJW PR Inc.
[email protected]
626-321-7658

About The Wellness Tourism Association
Founded in 2018, the Wellness Tourism Association (WTA) is a global membership organization dedicated to clarity, connection, and credibility in wellness tourism. Members include hotels, resorts, tour operators, travel advisors, destinations, and other wellness-focused stakeholders. In 2025, Robin Ruiz, Founder & CEO of WITT, became President & CEO, ushering in a new era for the WTA. With a mission to support well-being through travel, the WTA sets benchmarks, fosters collaboration, and provides education, resources, and community for professionals committed to delivering meaningful wellness experiences worldwide.

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SOURCE The Wellness Tourism Association