Welch's Appoints Cees Talma as Chief Executive Officer

With decades of experience building trusted brands, Cees is set to lead the next chapter of the company's ambitious growth strategy

WALTHAM, Mass., July 29, 2025 /PRNewswire/ -- Welch's, an iconic leader in the fruit-based food and beverage industry, is proud to announce the appointment of Cees Talma as Chief Executive Officer, effective immediately. Talma succeeds Trevor Bynum, whose leadership for nearly 7 years has been instrumental in shaping the company's transformative growth.

With more than 30 years of global leadership experience across the food, beverage, consumer goods, and health & wellness industries, Cees Talma will guide Welch's into its next era of evolution. For the past 11 years, Cees has led mission-driven and family-owned companies, sharing Welch's purpose-led approach and ongoing commitment to quality, innovation and grower-owner success. This background, combined with his track record of aligning purpose with performance, makes him uniquely suited to lead Welch's historic legacy.

"This is an exciting time for Welch's, and we're confident Cees will help accelerate our momentum in meaningful ways as we continue to focus on innovation," said Tim Grow, Chairman of the Welch Board of Directors. "He brings a fresh perspective, deep understanding of the consumer, and a shared passion for purpose that aligns perfectly with our vision for the future. We're looking forward to what's to come under his strategic leadership."

"I'm honored to join Welch's as CEO and excited to help unlock its full potential by building on a legacy of trust, innovation, and growth," said Cees. "Together with our talented team and grower-owners, we'll focus on accelerating performance, expanding into new opportunities, and writing the next great chapter of this iconic brand."

Cees brings unique experience scaling both legacy brands and disruptive newcomers. Prior to Welch's, he served as CEO of Nature's Way, where he led transformative growth, innovation, and operational excellence. Before that, Cees held the role of CEO at Stasher, scaling the brand's sustainability mission and product footprint. Cees also occupied senior roles at SC Johnson and Unilever, where he grew CPG Category disruptors, led acquisitions and implemented many innovative go-to market strategies.

About Welch's
Welch's is proudly owned by a cooperative of U.S. family farmers. Best known for its iconic Concord grape juices, jams, jellies, and spreads made with grapes grown on their farms, Welch's is a trusted leader in fruit-based food and beverages. Our purpose of nourishing through the goodness of fruit is at the heart of everything we do.

Founded in 1869, Welch's has spent more than 150 years bringing real fruit flavor to families around the world. Today, the Welch's portfolio includes a wide variety of juices, sparkling fruit beverages, jams and jellies, fruit snacks, fresh fruit, and more, crafted with a range of fruits to meet the needs of all families. Whether enjoyed at breakfast, in lunchboxes, or during celebrations, Welch's products bring real fruit goodness to everyday moments.

Headquartered in Waltham, Massachusetts, Welch's is committed to quality, innovation, and creating long-term value for its grower-owners. Learn more at www.welchs.com.

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SOURCE Welch Foods Inc.