Wed Society® Reports 2024 Full Year Results

Revenue growth of 27% nationwide
Paying customer growth of 50%
Digital audience growth of 46%

OKLAHOMA CITY, Feb. 17, 2025 /PRNewswire/ -- Wed Society^®, America's leading wedding industry franchise, reports 2024 full year results and strengthening of its national footprint to 15 markets.

Wed Society^® has revolutionized the wedding industry by connecting couples with highly curated local wedding vendors through its robust digital, social, and print channels. "Wed Society successfully launched or converted 15 franchise markets across 11 states in 2024, while our total paying customer count grew by more than 50% year over year," said Ashley Murphy, co-founder of Wed Society^®. She added, "Our franchise owners continue to flourish as our headquarters support team grows to support our national expansion."

Wed Society^® franchise owners promote locally curated wedding vendors to couples planning their wedding across digital, social, print, and in person events. "Our digital platform generated 1.9 million pageviews from engaged couples researching their wedding, while our combined social media audience grew to more than 400,000 followers and millions of interactions in 2024," said Wed Society^® co-founder and creative director Kami Huddleston. "Our hyper-local content ensures everything couples see is something they can source from trustworthy vendors in their community, which makes it an unmatched powerful resource," Huddleston added.

2024 Full Year Highlights:

• Revenues: Across all operating markets, systemwide revenue growth exceeded 27%. Revenue is primarily generated from membership fees from curated wedding industry vendors who leverage the Wed Society platform to reach local couples actively planning their weddings.
• Customers: The total number of wedding industry members grew by 50% year over year as Wed Society^® gained meaningful market share across the United States.
• Digital Traffic: Online traffic grew 46% to 1.9 million pageviews in 2024. Additionally, Wed Society saw qualitative improvements in time-on-site and overall engagement from their digital audience.
• Social Traffic: Overall audience growth exceeded 25% to more than 400,000 followers across Instagram, Facebook, TikTok and Pinterest, generating millions of likes, shares, comments, and saves.
• Print: 40% of engaged couples nationwide report purchasing a print magazine during the wedding planning process such as the Wed Society^® Book of Weddings, produced to highlight the most inspirational weddings in each local market.
• Live Events: Attendance by wedding industry vendors at live events hosted by Wed Society franchisees grew by 45% and helped create one of the most robust referral networks among industry insiders.
• Overall Footprint: Wed Society grew to serve 15 markets in 11 states, including new locations opened in Florida, Texas, Tennessee, Iowa, Delaware, Colorado, Alabama, Indiana, and North Carolina.

"Wed Society is free for engaged couples and has quickly become the most popular wedding planning and inspiration resource in the markets we serve," added David Lewis, chief growth officer of Wed Society^®. 

For more information about Wed Society^®, please visit wedsociety.com.

About Wed Society^®:
Founded in 2007, Wed Society^® is the premier wedding media franchise, dedicated to showcasing inspirational local weddings, connecting engaged couples with curated local vendors, and hosting member exclusive events. Wed Society^® is the heartbeat of the wedding community. Discover more at WedSociety.com.

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SOURCE Wed Society