WIT Acquires Tally Gamification Platform To Bolster Real-Time Engagement Capabilities

NEW YORK, Aug. 20, 2025 /PRNewswire/ -- WIT, a global leader in digital gamification, is pleased to announce the acquisition of the Tally Platform, a pioneer of real-time audience engagement solutions. This strategic move strengthens WIT's global market position, expands its technological capabilities, and opens new avenues for growth across a broad range of industries.

By integrating Tally's real-time technology, WIT further enhances its ability to deliver high-impact engagement solutions to its network of more than 200 partners globally. The acquisition also propels WIT's expansion into new markets and enriches its renowned suite of digital activations to create a uniquely powerful end-to-end offering for brands to capture more first-party data and maximize revenue.

"This acquisition is more than a milestone - it accelerates us toward our vision of redefining how brands connect with their audiences," said Vaidhy Murti, CEO of WIT. "By combining Tally's real-time technology with WIT's best-in-class activation platform, we're unlocking a new era of immersive, insight-driven experiences that transform audience engagement and drive unparalleled value for our partners."

Bradley Vettese, CEO, Tally, who has joined WIT as Chief Growth Strategist added: "The fusion of Tally's technology into the WIT gamification platform takes an already market-leading offering to the next level - I'm looking forward to bringing my experience to the team to support growth, and further demonstrate the power of the enhanced platform."

With this acquisition, WIT reinforces its commitment to innovation, cementing its role as the frontrunner in digital gamification and brand activation globally.

About WIT

WIT offers a digital gamification platform that powers some of the most exciting, turnkey experiences in sports and entertainment. WIT's immersive experiences elevate marketing efforts, enhance brand partnerships, capture first-party data and drive revenue. Partners include 200+ iconic brands, including numerous venues, sports leagues and teams across the NFL, NHL, NBA, WNBA, MLB, MLS, NWSL, and NCAA.

Learn more by visiting WIT's website and LinkedIn.

About Tally Technology

Tally Technology is a provider of real-time audience engagement technology that allows businesses to engage their audience in innovative ways through live polling, interactive games, and more. Tally's platform enhances customer experiences by fostering greater interaction and participation, making it an ideal solution for live events, marketing campaigns, and digital activations.

For media inquiries, please contact:

Jonny Clegg
Vice President, Marketing
WIT
Email: [email protected]

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SOURCE WIT