Vortex Companies Acquires PrimeLine Products, Inc.

Acquisition Expands Resources and Strengthens Customer Relationships in Small-Diameter 
Pipeline Rehabilitation Solutions

HOUSTON, Oct. 13, 2025 /PRNewswire/ -- The Vortex Companies (Vortex), a global leader in trenchless pipeline rehabilitation solutions, today announced its acquisition of PrimeLine Products, Inc. (PrimeLine), a respected national provider of trenchless technologies, equipment, and materials serving the plumbing and utility contractor markets.

"This acquisition is a perfect fit for our MaxLiner division and supports our long-term strategy for the small-diameter segment of the trenchless rehabilitation market," said Mike Vellano, CEO of Vortex Companies. "PrimeLine's deep expertise, extensive product line, and long-term customer relationships align well with MaxLiner's business model and Vortex's global mission to deliver world-class trenchless solutions to all market sectors."

PrimeLine is recognized for its exceptional customer service and extensive portfolio of small-diameter pipe rehabilitation products — including high-speed drain cleaning and cutting equipment, pipe seals and point repair systems, foam grouts for inflow and infiltration prevention, soil stabilization, and a complete line of small-diameter lining equipment, liners, and resins. The company complements these offerings with hands-on training, ensuring contractors' success in the field — a philosophy closely aligned with MaxLiner's own.

"I'm thrilled for PrimeLine to join the Vortex Companies portfolio," said Andy Rothenberg, Founder of PrimeLine. "I will remain involved as an advisor during the transition, while Mason Rothenberg assumes the role of General Manager to lead the integration effort and ensure a seamless transition. Combining our strengths with MaxLiner will only make it stronger and deliver even greater value to our customers."

 "We're excited to have PrimeLine in the fold and build upon its long history of tailoring its products, training, and support offering, creating an extremely loyal customer base," said Ram Vela, Chief Strategy Officer at Vortex Companies.  "This acquisition is another confirmation that we are all-in and fully committed to the meet the surge in growth in the small diameter trenchless market."

Since being acquired by Vortex in 2023, MaxLiner has expanded its small-diameter pipe rehabilitation offerings, delivering a truly comprehensive turnkey solution — from pipe preparation, cleaning, and equipment to consumables, training, and aftermarket support.

Earlier this year, MaxLiner opened its new headquarters in Charlotte, North Carolina, further demonstrating its commitment to customer service. The new facility offers convenient access to in-store product purchases, expert-led training programs, and hands-on demonstrations — giving both current and prospective customers the tools and support they need to succeed.

About PrimeLine Products, Inc.

Founded in 1998, PrimeLine Products is a full-service provider of premium products and solutions for the trenchless rehabilitation industry. Family-owned and operated, the company is committed to the highest standards of reliability, quality, and performance in serving both customers and vendors.

About Vortex Companies

Celebrating its 10th anniversary, Vortex Companies is a global leader in trenchless water and sewer infrastructure solutions. The company delivers advanced technologies and turnkey services for municipal, industrial, and commercial markets. With more than 40 locations worldwide, Vortex specializes in the rehabilitation of pipelines and structures and the development of proprietary mortars, coatings, CIPP liners, robotics, UV technologies, and high-speed drain cleaning tools.

Learn more at www.vortexcompanies.com.

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SOURCE Vortex Companies