Veblen Director Members join Growthful Ventures Advisory Board

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October 12, 2026 9:30 AM EDT

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Growthful Ventures, the AI transformation services firm helping SMBs and mid-market companies unlock commercial value from AI in sales and marketing, has appointed its Advisory Board to support the next phase of its growth. Selected through the Veblen Director Programme, the five advisors bring expertise across commercial strategy, startup building, leadership, revenue transformation and operating model design. Their appointment will support Growthful as it takes its launch-stage offers to market in Australia and Singapore and helps clients replace manual go-to-market overhead with lean, intelligent infrastructure.

Dubai, United Arab Emirates, 12th Oct 2026 - Growthful Ventures, the AI transformation services firm helping SMBs and mid-market companies unlock commercial value from AI in sales and marketing, has appointed its Advisory Board to support the next phase of its growth. Selected through the Veblen Director Programme, the five advisors bring expertise across commercial strategy, startup building, leadership, revenue transformation and operating model design. Their appointment will support Growthful as it takes its launch-stage offers to market in Australia and Singapore and helps clients replace manual go-to-market overhead with lean, intelligent infrastructure.

“Having led product, growth and commercial teams myself, I was intentional about this board,” said Swati Rai, Founder of Growthful Ventures. “Each of the five members brings a specific, valuable skill Growthful needs right now. I’m excited to have this group as sounding boards for Growthful’s next stage.”

Growthful positions itself as an AI-native services firm focused on practical commercial outcomes rather than AI experimentation for its own sake. Its model combines AI-powered go-to-market systems, workflow automation and intelligent customer-facing tools designed to help smaller teams scale without simply adding headcount. The business is already articulating a clear thesis around revenue growth, automation and outcome-focused delivery for small business teams.

Appointed Advisory Board Members

Ben Leung - Chair of the Board, an international business executive with more than two decades of experience helping industrial technology companies accelerate growth, commercialise innovation and expand across global markets. He brings expertise in corporate strategy, commercial transformation, strategic partnerships, organisational development and helping businesses scale with disciplined execution.

“Growthful is building in one of the fastest-moving categories in software, but with a very practical commercial lens,” said Ben Leung, Chair of the Board at Growthful Ventures. “I look forward to supporting the business as it sharpens its market position, builds strategic partnerships and turns early momentum into long-term value.”

Donna Daritan - Board Advisor, a startup operator, angel investor and incubation leader with more than 20 years of experience working alongside founders across IT, financial services, renewable energy, retail and other sectors. She brings expertise in company-building, incubation, business operations, early-stage structure and helping founders turn ideas into viable products and businesses.

“Growthful has the kind of founder-led clarity that matters at this stage,” said Donna Daritan, Board Advisor at Growthful Ventures. “I am pleased to support the business as it builds the systems, commercial discipline and founder resilience needed for the next phase of growth.”

Tony Evans - Board Advisor, a leadership advisor, business psychologist, team coach and marketing effectiveness specialist who works at the intersection of psychology, data and leadership. He brings expertise in helping senior teams build collective intelligence, navigate AI-driven change and develop the people capabilities needed to perform at the next level.

“AI transformation only creates value when teams know how to use it well and work together differently,” said Tony Evans, Board Advisor at Growthful Ventures. “I look forward to supporting Swati and the team as they help clients translate AI opportunity into real commercial progress.”

Lana De Silva - Board Advisor, an entrepreneur, revenue strategist and leadership advisor with more than two decades of experience helping B2B organisations across APAC build high-performing revenue engines. She brings expertise in go-to-market oversight, sales productivity, market expansion and turning founder-led sales into scalable, repeatable commercial systems.

“Growthful is entering the market with a sharp focus on where AI can create real go-to-market advantage,” said Lana De Silva, Board Advisor at Growthful Ventures. “I am excited to support the company as it builds institutional revenue capability and helps clients move from ambition to execution.”

Abdalla Elshahhat - Board Advisor, an international commercial leader and operating partner with full P&L experience across India, ASEAN, the Middle East, Africa and Latin America. He brings expertise in commercial turnarounds, pricing, sales and service integration, channel governance and operating model design in complex B2B environments.

“Many businesses do not lack demand, they lack the operating model to convert it efficiently,” said Abdalla Elshahhat, Board Advisor at Growthful Ventures. “I look forward to supporting Growthful as it helps clients build more disciplined, intelligent and commercially effective go-to-market systems.”

The appointment of the Advisory Board marks an important step in Growthful’s development as the company moves from launch into active market building. Founded by Swati Rai, whose background includes scaling go-to-market functions at Meta and Lazada, the firm is focused on helping businesses use AI not just to save time, but to improve revenue generation, customer response and commercial efficiency. That positioning is also reflected in the company’s public-facing messaging, which emphasises AI that supports small business teams by scaling workflows, reducing missed customer opportunities and driving top-line outcomes.

About Growthful Ventures

Growthful Ventures is an AI transformation services firm helping SMBs and mid-market companies unlock commercial value from AI, particularly across sales and marketing. The company designs and implements AI-powered go-to-market systems including outbound engines, CRM enrichment, AI sales assistants and workflow automation. Its public positioning also reflects a strong focus on helping small business teams scale workflows, reduce lost customer demand and use AI to support revenue growth without relying solely on headcount expansion.

Learn more at: https://www.heygrowthful.com/

About the Veblen Director Programme

The Veblen Director Programme empowers executives and professionals with the skills and knowledge to excel in board and advisory roles. Through training, education, and a global network of skilled board members, Veblen supports organisations in navigating complex challenges, driving sustainable growth, and building impactful leadership teams.

Learn more at: https://www.veblendirectors.com

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