Vafels Launches First-Ever Gluten-Free and Vegan 'Stroopvafel'

LONGMONT, Colo., July 14, 2025 /PRNewswire/ -- Vafels, the premier plant-based waffle brand, proudly announces the launch of the first-ever gluten-free and vegan-friendly version of the classic stroopwafel. This long-awaited innovation meets the demand of consumers seeking a delicious, 100% plant-based and gluten-free take on the classic Dutch treat.

"As the premier plant-based waffle brand, Vafels always aims to be a leader in bringing innovative waffle products to market," said Will Dugan, founder and CEO of Vafels. "We came to market early with a plant-based version of the 18th-century Liège wafel, and couldn't be happier to add gluten-free and vegan-friendly Stroopvafels to our list of 'firsts.' We stand by our commitment to creating products that never compromise on taste, texture, or digestibility—so more people can enjoy alternatives to uninspiring energy bars, without the tummy aches."

Stroopwafels, traditionally made with butter, eggs, and wheat flour, have long been off-limits to those with dietary preferences. Vafels has changed that by crafting the 'Stroopvafel,' preserving the rich, caramel-like filling and crisp, chewy texture, without gluten or animal-based ingredients.

The new Gluten-Free and Vegan Stroopvafels are available now in best-selling flavors Caramel and Maple, with more varieties in development. Each Stroopvafel features a soft caramel filling sandwiched between two crisp, gluten-free waffle cookies.

Beyond its plant-based focus, Vafels believes food should inspire movement. Every Vafels product is intentionally crafted to provide lasting energy and digestive comfort—ideal for athletes, adventurers, and anyone on the go.

This launch reinforces Vafels' mission to make plant-based, better-for-you treats more accessible to health-conscious consumers with active lifestyles. With the vegan food market in the CPG industry growing at a compound annual growth rate (CAGR) of approximately 10%, Vafels continues to elevate the standard for indulgence without compromise.

The name "Vafels" carries a two-fold inspiration: a nod to the Dutch pronunciation of "waffles" and a subtle reference to the brand's vegan-friendly mission through the prominent "V."

Find Vafels products online at www.vafels.com and through select retailers nationwide.

PUT A VAFEL IN YOUR POCKET.

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SOURCE Vafels